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This Privacy Policy (“Privacy Policy”) explains how information is collected and used by Headovations Ltd., a company incorporated under the laws of the state of Israel with a registered address at 3 Adirim Street, Tel Aviv, Israel (“Company” or “we”, “us”, “our”) via our website (the “Website”).

The Website offers information about the NapUp innovative car seat/booster head and neck support (“NapUp” or the “Product”) and the purchase of NapUp Products online.

This Privacy Policy applies to the personal data collected when you visit or order NapUp Products via the Website.  

This Privacy Policy does not apply to the services or to the purchase of the Products from a reseller or any other third party. If you have purchased our Products from a reseller or any other third party, the privacy policy of such third party shall apply with regards to any personal information provided to the third party.



We collect the following information from visitors of our Website. This is also the information we have collected in the past 12 months.


Categories of Personal Information

Specific Types of Personal Information Collected


Name, email address, telephone number, and address information.

Information that identifies, relates to, describes, or is capable of being associated with a particular individual

Information you provide when you interact with us.

Internet or other electronic network activity information

Your browser type, operating system, IP address, domain name, number of times you visited the Website, dates you visited the website, date and time of an online request, the time required to download information you requested, error codes generated while your browser is in contact with our Website and the amount of time you spent viewing the Website.



We collect information you provide us voluntarily and knowingly when you submit an inquiry or an order via the Website.

Inquiry Information. When you contact us with an inquiry via e-mail to or through our inquiry form . You will be asked to provide information such as your name, email address, phone number, and the text of your message. The mandatory fields for completion will be marked as such.

Order Information. In order to place an order on the Website, you will be required to provide us with your full name, phone number, address, billing information and shipping information. We do not collect your payment information. Your payment will be processed only via authorized credit billing companies such as PayPal and UPay.

If this is the first time you are ordering Products on the Website, we may ask you to choose a username and password. In the future, if you will wish to buy more Products from us, we will identify you by the username and password you have chosen.

You do not have a legal duty to provide any of the above information. However, you will not be able to submit an inquiry or place an order on our Website without providing the required information.

We also collect analytics information about your use of the Website.

When you visit the Website, we record and collect certain information about your interaction with the Website, including the IP address from which you access the Website, time and date of access, type of browser used, language used, links clicked, and actions taken while using the Website. We refer to this data as "Analytics Information".



The following are the business or commercial purposes for which we use each category of personal information. Details about the information we collect for each category are provided above. More details about the business or commercial purposes are provided below.

Categories of Personal Information

Business or commercial purposes pursuant to the CCPA

Specific purposes


Providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments


Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, providing analytic services, or providing similar services on behalf of the business or service provider.

To provide our Products and services;

To verify your identity;

To communicate with you;

To improve our Products and services and prevent fraud.

Information that identifies, relates to, describes, or is capable of being associated with, a particular individual

Internet or other electronic network activity information

Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, prosecuting those responsible for that activity.

Undertaking internal research for technological development and demonstration.

Undertaking activities to verify or maintain the quality of the service and to improve, upgrade or enhance the service.

Debugging to identify and repair errors.

Performing services on behalf of the business or service provider, including maintaining or servicing accounts, providing customer service, providing analytic services, or providing similar services on behalf of the business or service provider.





To respond to your inquiry.

We will use your Inquiry Information to contact you about your inquiry and handle your inquiry.

To fulfill your order, for record-keeping purposes and for managerial reporting.

We will process you Order Information to fulfill your order, charge you for the amount due and ship the Products you ordered to your shipping address. We will then use your Order Information to the extent necessary for our internal record-keeping and reporting.

To send you administrative and marketing communications.

We process your Inquiry and Order Information to send you communications and administrative emails, to manage the provision of the Products to you and to provide you with further information and updates about our Products. We will also use your Inquiry and Order Information to send you marketing communications based on your consent to receive such communications from us in the terms of use  or any other consent you have provided when you submitted your personal information. You may opt out of receiving marketing communications from us at any time via the unsubscribe link enclosed in each marketing communication or by contacting us at:  

We use Analytics Information to improve and enhance the Website, our services and our email communications. We also use it for business administrative purposes.

We use Analytics Information to improve the Website and enrich the content on the Website, our email communications and the Products and services we offer to customers. We also use the Analytics Information to adapt the Website, its content, and services and our email communications, to users' preferences. Finally, we will use the Analytics Information to understand the market in which we operate and for managerial reporting and business planning.


We will not share your information with third parties, except in the events listed below or when you provide us your explicit and informed consent. These are also the categories of third parties with whom the Company has disclosed personal information in the preceding 12 months.

We share your information with our service providers helping us operate our business and the Website.

We will share your personal information with our service providers, who assist us with the internal operations of the Website and our business and in the fulfillment and shipping of your order. These companies are authorized to use your personal information only as necessary to provide these services to us and not for their own promotional purposes.

We will share information with competent authorities, if you abuse your right to use the Website, or violate any applicable law.

If you have abused your rights to use the Website, or violated any applicable law, we will share information with competent authorities and with third parties (such as legal counsels and advisors), for the purpose of handling of the violation or breach.

We will share your information if we are legally required to do so.

We will share information if we are required to do so by a judicial, governmental or regulatory authority.

We will share your Information with third-parties in any event of change in our structure.

If the operation of the Website or our business is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition), we will share information only as required to enable the structural change in the operation of the business.

We do not sell your personal information.

We do not sell your personal information to third parties and have not done so in the preceding 12 months.


What are cookies?

Cookies are text files, comprised of small amount of data, that are saved on your computer or other device (e.g. smartphone, tablet, etc.) when you use the internet and visit various websites.

The information that the cookies maintain is read by the website you visit, during the session of your visit to the Website (these are called ‘session’ cookies), and when you return to visit it again (these are called ‘persistent’ cookies).

Your consent to the use of cookies

By visiting our Website, you acknowledge and consent to the use of cookies on your device.

We use cookies necessary to operate the website, for website statistics, for marketing purposes and to remember your website preferences.

We use cookies for a number of purposes, as briefly explained below:

Necessary. Cookies that are strictly necessary for the functioning of the Website. The Website cannot operate properly without these cookies. You can set your browser to block or alert you about these cookies, but some parts of the Website may not function properly.

Localization. Cookies that help us direct user traffic to the appropriate local version of our website.

Statistics. Analytics cookies that help us understand how you and other users interact with our Website by collecting data that does not directly identify you.

You can always delete or disable cookies.

You can always delete the cookies saved on your device through the settings of your computer browser or device. You can also disable cookies for future use through the settings of your computer browser or device.


We will retain your personal information for as long as we need it to operate the Website and interact with customers, and thereafter as needed for record-keeping purposes.

We retain personal data for the duration needed to support our ordinary business activities operating the Website and interacting with customers.

Thereafter, we will still retain your personal information as necessary to comply with our legal obligations, record-keeping requirements, resolve disputes, establish and defend legal claims and enforce our agreements.

We implement measures to secure your Information.

We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure personal information, it is not guaranteed, and you cannot expect that the Website will be immune from information security risks.


We will internationally transfer information in accordance with applicable data protection laws.

If we transfer your personal data for processing at locations outside your jurisdiction, we will abide by data transfer rules applicable to these situations.



Disclosure of personal information we collect about you.

You have the right to know: the categories of personal information we have collected about you; the categories of sources from which the personal information is collected; our business or commercial purpose for collecting personal information; the categories of third parties with whom we share personal information, if any; the specific pieces of personal information we have collected about you.


Right to deletion.

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

  • Delete your personal information from our records; and

  • Direct any service providers to delete your personal information from their records.

Please note that we may not delete your personal information if it is necessary to:

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

  • Debug to identify and repair errors that impair existing intended functionality;

  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

  • Comply with the California Electronic Communications Privacy Act;

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

  • Comply with an existing legal obligation; or

  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.


Protection against discrimination

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

  • Deny goods or services to you;

  • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;

  • Provide a different level or quality of goods or services to you; or

  • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Please note that we may charge a different price or rate or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to our business by your personal information.


Exercising your CCPA rights

If you would like to exercise any of your CCPA rights as described in this Privacy Policy, please:

We may ask you for additional information to confirm your identity and for security purposes, before disclosing the personal data requested to you, by using a two or three points of data verification process, depending on the type of information you require.




The Website is not directed to children under 18.

The Website is not directed to users under the age of 18. We do not knowingly collect information or data from children under the age of 18 or knowingly allow children under the age of 18 to order Products via the Website.



If we change this Privacy Policy, we will make efforts to proactively notify you of such changes.

From time to time, we may change this Privacy Policy. If we do so, we will make efforts to proactively notify you of such changes. In any event, the latest version of the Privacy Policy will always be accessible at

Last Update: September 21, 2020.